The 5 Best Ways to Increase Your Online Presence

 

Your online presence is both what you may think it is and isn't. It is possible to exist online, but that does not mean you are present. Your presence is an extra layer that depicts your company as its whole, according to:

You: The things you do and the things you create. The Internet: Your position to social media and search engine algorithms. The public: What they say about you, how they interact with you, and how they view your company online.

Therefore, having an online presence is linked to your visibility, credibility, and reputation—even though it might help you become more visible. Without a strong online presence, you don’t have one at all. It’s all or nothing in the noisy world of cyberspace.

Why do you need a strong online presence?

Having a strong online presence is crucial for your business as it offers numerous benefits. It can help potential customers discover your business, establish its credibility, enable 24/7 marketing, save money, increase conversions, earn trust from search engines such as Google, and perfect the customer journey.

How to increase your online presence?

Regardless of how someone discovers your company—through social media, advertising, listings, direct mail, friends, or simply passing it by while traveling—their first preference is to visit your website. It is significantly more convenient for them to browse your website on their own terms and swiftly obtain the information they need than it is for them to contact or come into your shop. Because of this, 56% of customers will not even consider a company without a website. So with that being said, here’s how to use your website for an optimal online presence.

1. Get a modern, attractive site

These days, customers are so demanding that it is almost preferable to have no website at all if you do not have an attractive one. Indeed, 75% of customers admit that they depend their opinion of a company's credibility on the appearance of their website.

2. Perform SEO with the latest update in mind

Did you know that only 49% of small businesses invest in SEO? Or that only 18% of small businesses do not plan to ever pursue targeted SEO efforts like link building, content creation, or keyword research? SEO is a free method of being on Google's first page, which is the epitome of an online presence. When executed well, it is a gift that never stops. However, it does require time.

• Stick to tried-and-true best practices, such as producing high-quality content that is keyword-focused, optimizing pictures, and developing backlinks. •Upgrade your Core Web Vitals to reflect the updated page experience.

•Keep track of mobile mistakes. Mobile-first indexing is being used to index all websites on the internet.

•Use schema markup to enable rich snippets, such as ratings or even your primary navigation pages, to show up in the SERP beneath the title of your website. •Give local SEO first priority. Consumer support for small companies in the community has increased due to the epidemic and will persist after COVID-19.

3. Target more keywords with a business blog

There is not much opportunity for keyword optimization on your website's main pages (homepage, about, price, products/services, contact), except from your service and location. The objective is to reduce the amount of text to the essential information that visitors are searching for, and you do not have much text to work with.
By diving deeply into a certain keyword and optimizing each article to rank for it, a business blog gives you the chance to show up in search results for a multitude of keywords your target audience is typing at different points in their journey. Not only does having more first-page placements indicate a stronger online presence, but it also increases credibility and drives more people to your conversion-optimized website.

In reality, companies who blog four times a week receive 4.5 times more leads and 3.5 times more traffic than companies that blog just once a week. Furthermore, you may display your brand personality and expertise here, both of which improve the reputation aspect of your online presence.

When you blog for your online presence, remember to:
•Reach for one keyword (or keyword theme) for each article, and make sure your title, headings, alt text, picture file names, and meta description all contain it.

•Use H2s in your target question keywords to improve the probability that they will appear in "People also ask."

•Where useful, use numbered and bulleted lists to make your content Featured Snippet-friendly.

•Make use of email and social media to advertise your posts.

How to increase your presence on social media?

Given social media's large user bases and sharing features, which turn it into an amplification tool, using it to boost your online presence makes perfect sense. We also know that your SEO might be impacted by social signals.
91% of consumers will visit a company's website, 89% will make a purchase from the brand, and 85% will suggest the business to a friend or family after following it on social media.
Here's how you appear more credible on social media.

4. Limit the number of platforms to only what you can handle

Being present online is more about quality than numbers. Based on your bandwidth, choose the platforms that your audience uses and keep the number of platforms you use to a minimum. Having one or two highly engaged accounts rather than multiple ones with little activity is preferable.
Some platforms to take into account are:
LinkedIn, Instagram, Facebook, Snapchat, Pinterest, Twitter, YouTube, TikTok

5. Think audience, not follower

Gaining more followers does not make your online presence better. Instead, a more visible you gain a larger following. Therefore, concentrate on building a loyal, targeted following of people who are attracted to and qualified for what you have to give. More user-generated material and more likes and comments on your posts will result from this. In case you were unaware, marketing initiatives that use user-generated content yield 29% greater conversion rates compared to those that do not.

A dynamic page with fewer followers is preferable to one with many followers who do not provide much value.