Chat with Softimpact
+961 1 890 888
+961 1 890 999
Home
Profile
Services
WEB DESIGN & DEVELOPMENT
TAILOR MADE SOLUTIONS
SOCIAL MEDIA MARKETING
Mobile / TV Applications
THE WALL 360 CMS
WEB SERVICES
Cubix ERP/CRM
Portfolio
Recent
Websites
Mobile / TV Applications
Intranet Applications
Social Media
Branding
Facebook Applications
Highlights
Blogs
Clients
Quotation
Contact
FAQ
s
Careers
Menu
The 5 Best Ways to Increase Your Online Presence
July 15, 2024
How do you define online presence?
Your online presence is both what you may think it is and isn't. It is possible to exist online, but that does not mean you are present. Your presence is an extra layer that depicts your company as its whole, according to:
You: The things you do and the things you create. The Internet: Your position to social media and search engine algorithms. The public: What they say about you, how they interact with you, and how they view your company online.
Therefore, having an online presence is linked to your visibility, credibility, and reputation—even though it might help you become more visible. Without a strong online presence, you don’t have one at all. It’s all or nothing in the noisy world of cyberspace.
Why do you need a strong online presence?
Having a strong online presence is crucial for your business as it offers numerous benefits. It can help potential customers discover your business, establish its credibility, enable 24/7 marketing, save money, increase conversions, earn trust from search engines such as Google, and perfect the customer journey.
How to increase your online presence?
Regardless of how someone discovers your company—through social media, advertising, listings, direct mail, friends, or simply passing it by while traveling—their first preference is to visit your website. It is significantly more convenient for them to browse your website on their own terms and swiftly obtain the information they need than it is for them to contact or come into your shop. Because of this, 56% of customers will not even consider a company without a website. So with that being said, here’s how to use your website for an optimal online presence.
1.
Get a modern, attractive site
These days, customers are so demanding that it is almost preferable to have no website at all if you do not have an attractive one. Indeed, 75% of customers admit that they depend their opinion of a company's credibility on the appearance of their website.
2.
Perform SEO with the latest update in mind
Did you know that only 49% of small businesses invest in SEO? Or that only 18% of small businesses do not plan to ever pursue targeted SEO efforts like link building, content creation, or keyword research? SEO is a free method of being on Google's first page, which is the epitome of an online presence. When executed well, it is a gift that never stops. However, it does require time.
• Stick to tried-and-true best practices, such as producing high-quality content that is keyword-focused, optimizing pictures, and developing backlinks. •Upgrade your Core Web Vitals to reflect the updated page experience.
•Keep track of mobile mistakes. Mobile-first indexing is being used to index all websites on the internet.
•Use schema markup to enable rich snippets, such as ratings or even your primary navigation pages, to show up in the SERP beneath the title of your website. •Give local SEO first priority. Consumer support for small companies in the community has increased due to the epidemic and will persist after COVID-19.
3. Target more keywords with a business blog
There is not much opportunity for keyword optimization on your website's main pages (homepage, about, price, products/services, contact), except from your service and location. The objective is to reduce the amount of text to the essential information that visitors are searching for, and you do not have much text to work with.
By diving deeply into a certain keyword and optimizing each article to rank for it, a business blog gives you the chance to show up in search results for a multitude of keywords your target audience is typing at different points in their journey. Not only does having more first-page placements indicate a stronger online presence, but it also increases credibility and drives more people to your conversion-optimized website.
In reality, companies who blog four times a week receive 4.5 times more leads and 3.5 times more traffic than companies that blog just once a week. Furthermore, you may display your brand personality and expertise here, both of which improve the reputation aspect of your online presence.
When you blog for your online presence, remember to:
•Reach for one keyword (or keyword theme) for each article, and make sure your title, headings, alt text, picture file names, and meta description all contain it.
•Use H2s in your target question keywords to improve the probability that they will appear in "People also ask."
•Where useful, use numbered and bulleted lists to make your content Featured Snippet-friendly.
•Make use of
email
and
social media
to advertise your posts.
How to increase your presence on social media?
Given social media's large user bases and sharing features, which turn it into an amplification tool, using it to boost your online presence makes perfect sense. We also know that your SEO might be impacted by social signals.
91% of consumers will visit a company's website, 89% will make a purchase from the brand, and 85% will suggest the business to a friend or family after following it on social media.
Here's how you appear more credible on social media.
4.
Limit the number of platforms to only what you can handle
Being present online is more about quality than numbers. Based on your bandwidth, choose the platforms that your audience uses and keep the number of platforms you use to a minimum. Having one or two highly engaged accounts rather than multiple ones with little activity is preferable.
Some platforms to take into account are:
LinkedIn, Instagram, Facebook, Snapchat, Pinterest, Twitter, YouTube, TikTok
5.
Think audience, not follower
Gaining more followers does not make your online presence better. Instead, a more visible you gain a larger following. Therefore, concentrate on building a loyal, targeted following of people who are attracted to and qualified for what you have to give. More user-generated material and more likes and comments on your posts will result from this. In case you were unaware, marketing initiatives that use user-generated content yield 29% greater conversion rates compared to those that do not.
A dynamic page with fewer followers is preferable to one with many followers who do not provide much value.
Back To Blogs
POPULAR ARTICLES
May 26, 2025
Google Introduces Veo and Imagen 3: Next-Gen AI Tools for Video and Image Creation
May 19, 2025
What Are In-App Purchases (IAPs)?
June 25, 2025
Urgent Warning from Facebook to All Users About "Password Theft" Risks
LET’S START A NEW PROJECT TOGETHER!
5 Days ago
Following Snapchat’s Footsteps, Instagram Rolls Out New ‘Map’ Feature
Instagram has introduced a new feature called instagram map, allowing users to share recent activity locations and discover location-based content.
Read More
July 29, 2025
Humans Still Outperform AI in Coding Competitions—for Now
While AI has already surpassed humans in games like chess, Go, and poker, coding remains one area where humans still hold the upper hand just barely.
Read More
July 09, 2025
Top AI Coding Tools Engineers Are Using in 2025
The software development world in 2025 is being transformed by powerful AI coding tools that help engineers code more efficiently, intelligently, and with fewer mistakes. Based on recent industry surveys and in-depth reviews, several standout...
Read More
June 25, 2025
Urgent Warning from Facebook to All Users About "Password Theft" Risks
Meta has issued an urgent alert to its billions of Facebook users, urging them to adopt a new, more secure login method to protect their accounts. According to Facebook officials, the new system is significantly safer than traditional passwords,...
Read More
June 19, 2025
Father’s Day Emerging as a Major E-commerce Event in the Middle East
The volume of online searches related to Fathers Day including qtes, greetings, cards, and gift ideas has skyrocketed over 30-fold this week since June 16.
Read More
Load More
Visit Our News