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Instagram Reels is a form of content that allows you to create and share attractive short videos of (3), (15) and (60) seconds duration, with different effects and sounds, unlike Instagram Stories, which disappear after 24 hours.
Despite being criticized as a "fake of TikTok", Instagram Reels has gained positive feedback from influencers, brands, and users. Many creators have embraced Reels while also increasing their presence on TikTok. There are some very popular brands that are already using Reels like Sephora, Walmart and Beardbrand.
Instagram Reels is a new way to build your company's brand and expand the reach of your audience on Instagram, it's a fun and engaging way to share viral and creative snippets with your audience.
It is true that Instagram Reels is still in its early stages, but it provides brands and creators alike with a wide fame through it, as it is an effective way for Instagram marketing in particular and e-marketing in general.
Instagram Stories was first launched in 2016, when many said it was a copy of Snapchat and it wouldn't work!
Surprisingly, Instagram Stories has surpassed Snapchat in the number of daily users and has become an effective channel for brands to build a good relationship with their audience.
In addition, brands should seize the opportunity to be the first Instagram Reels creator or at least one of the first in their field, engaging a new type of audience and people who prefer fast and easy content.
Plus, brands can team up with new creative talent to try out the Reels content they create at low prices!
And one more thing: the presence of Reels on the Explore page - a place used by more than 50% of Instagram accounts per month - If your Reel is displayed on this page, it means that you have a great opportunity to showcase your brand to new followers.
So Instagram Reels is a new digital marketing tool in your hands.