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Facebook Reels will now come to 150 countries
February 23, 2022
Facebook’s Reels is going global with the company rolling out the feature to 150 countries along with some new features. In a Facebook post, Meta CEO Mark Zuckerberg wrote, “Reels is already our fastest-growing content format by far, and today we’re making it available to everyone on Facebook globally. We want Reels to be the best place for creators to connect with their community and make a living, so we’re launching new monetisation tools too.”
Reels, the short video format and Meta’s answer to TikTok, has emerged as a major success on Instagram and has also helped the company’s photo and video sharing platform grow much faster in markets like India, where TikTok got banned in 2020. Last year, Facebook had rolled out Reels to its main app as well, though this was limited to the US.
Facebook will also let creators earn money from these Reels and will expand tests of overlay ads, starting with banner and sticker ads. In an official newsroom post, Facebook says that the Reels feature will come to iOS and Android in more than 150 countries and users will be able to view them from the Watch tab in the Facebook app.
Mark Zuckerberg commented:” We're adding creative tools to Facebook Reels like Remix, and the ability to create a Reel from an existing story. We're also building video clipping tools so that creators who publish live or long-form, recorded videos can test different formats.&rdqu
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