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It’s easy to think of marketing as a numbers game: Send lots of messages to lots of people and you’ll reach enough of them to see results. But the most successful marketers think deeply about the quality and relevance of their communications more than the quantity.
Here are 5 steps to help you create campaigns that are systematically designed, executed, and measured.
1. Set measurable goals
2. Emphasize your brand
3. Be consistent with your outreach
4. Test and refine
5. Measure performance
You’ve used the best timing for repeat communications, and found the right mix of target audience, offer, and channel. Now, let the marketing continue. Success is often a function of staying the course long enough to see the results you hoped to gain.