Different ways to track conversions in Google Ads



	June 14, 2021

How can you track and know that the Google ads you made and spent huge budgets on, have performed well and actually succeeded in achieving their goal of increasing sales and raising the conversion rate to the store?!

Procedures and steps you need:
- Your Google ads are combined with your online store in order to track the customers who ended up placing an order through those ads, in two stages, the first is to extract the Conversion ID and the Conversion Label through your personal account.
- The second stage is the integration stage on your online store control panel from the ExpandCart platform.

There are a few different conversion types that you can track, and each requires a slightly different set up in your Google Ads account. Here’s a high-level summary of each.

Conversion Type #1: Website Actions
Website purchases, newsletter signups, button clicks, or other website actions.

Conversion Type #2: App Downloads
Customer installs your app or purchases from your app

Choose one or more of the following:
- Track mobile app conversions with Firebase
- Track Android app conversions
- Track iOS app conversions
- Track app conversions using third-party app analytics or third-party click-tracking

Conversion Type #3: Phone Calls
Choose one or more of the following:
- Track calls from ads
- Track calls to a phone number on your website
- Track phone number clicks on a mobile website

Conversion Type #4: Offline
Offline conversions, such as store visits or phone calls after your ad ran
Sometimes, an ad doesn't lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business.

Conversion Type #5: Online Sales
You can also assign a conversion value to online sales transactions, so that your revenue data can be tracked against your Google Ads data, which will automatically help you calculate metrics like profit per ad or per keyword.