Why do marketers reply on social media platforms?

Every brand or business that promotes its products and services online takes advantage of today’s popular social media channels. Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest – they are all extremely popular, and people use them daily without even questioning their behavior, which can sometimes show signs of addiction.Every respectable brand or business that promotes its products and services online takes advantage of today’s popular social media channels. Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest – they are all extremely popular, and people use them daily without even questioning their behavior, which can sometimes show signs of addiction.

Social Media Today ran a poll in their newsletter to learn more about how marketing goals vary between social media platforms.

They selected four common social media marketing goals to focus on:

• Brand Awareness

• Lead Generation & Sales

• Customer Service

• Community Engagement

Instagram and Facebook were the first two platforms we selected for the polls

For Instagram, brand awareness took the lead with 39% of participants claiming this to be their primary goal on the platform. This could be an indicator that Instagram is a great place to launch a new brand on social and get noticed.

Once again, brand awareness took the lead on Facebook with 30% of the majority vote. Next, with 26% of the vote came generation and sales. Following close after with 24% was community engagement.

Many marketers link their Instagram and Facebook accounts, adjusting their approach slightly for each, but there is still a connection between the two.