Consumers are moving their spending online and may not go back to shopping like they used to which will help ecommerce businesses experience sizable growth.
Ecommerce presence is moving quickly to make for traditional brick-and-mortar stores change their business trajectories.
“As patterns begin to emerge in response to news events of this nature, it will be imperative for companies to learn from these scenarios so they can sustain growth even in times where COVID-19 has uprooted people’s lives. These patterns will help provide leading and trailing indicators to those trying to understand how people will respond as developments continue to play out at different times in different countries.”
— Scott McKenzie, Nielsen’s Global Intelligence Leader
Still, the world’s response to COVID-19 is having an ancillary effect on consumer behavior that is unlikely to revert back to its pre-COVID state. And the ecommerce brands that adapt to this monumental shift will emerge as victors later on.
Here are some interesting ecommerce coronavirus data points from ShipBob’s daily updates:
· Baby product sales have surged online, with 237% week-over-week increase and a whopping 1,197% month-over-month, as of March 30, 2020.
· Food and beverage ecommerce is up almost 26% MoM and 20% WoW.
· With somewhat mixed results, toys and games are down 54% MoM, but up 93% WoW.
· Apparel, jewelry, and electronics are all down.
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