SoftImpact

How COVID-19 has impacted influencers businessæ

How COVID-19 has impacted influencers businessæ

April 24, 2020

Due to COVID-19, people started to change the way they shop and the kind of goods they buy. We used to buy essential and glamour products in our daily lives, but after the pandemic, our purchasing behavior have changed which has affected social media influencers business.

 

Social media influencers aren’t able to promote products and build brand awareness due to the COVID-19 pandemic but now it could be the time for some brands to get on the influencer band wagon.

 
 

"In these unprecedented times, it's actually more relevant than ever to tell real stories from real people," said Ryan Detert, CEO of Influential.

 

"'Influencers' have a wide-ranging definition– there is everything from hometown heroes with 5,000 followers that influence their small town, to mega influencers that have tens of millions of followers and the one unifying factor is that all of their audiences are currently at home and want to be either informed or entertained by the influencers that they connect with on social media," added Detert.

 

"The role of influencers has only grown during COVID-19," added Detert.

 
 
 

"Before the crisis ever occurred, influencers already worked from home and were able to quickly produce self-made content, so they are perfectly positioned to act on behalf of brands to get a message out at scale," he noted. "Micro and nano influencers have increased their profile during these times, by being able to relate to their audience and speak through the lens of what people are seeing and feeling right now."

 

The other thing to come about from the coronavirus pandemic is that it isn't just about fashion, shopping and brands. YouTube, Facebook and Instagram are where people are increasingly turning for advice. This has included everything from cutting hair to staying fit.

 

Likewise, social media – despite concerns that misinformation continues to spread – is where medical advice can be found, as well as general information on how to stay safe during this outbreak.

 
 

"A new crop of influencers, like medical professionals, grocers, delivery people, and others on the front lines, are groups that people want to follow and hear from during the crisis," explained Detert. "Influencers are also lending their influence to charitable efforts to help disseminate information and drive donations to WHO, CDC, and other COVID-19 funds. Our company is actually in the midst of a campaign where influencers are helping to raise money for WHO's COVID-19 Solidarity Response Fund."



LET’S START A NEW PROJECT TOGETHER!



5 Days ago

The micro-blogging platform "Twitter" has made a tool to get rid of spam over the network for users of its version on the "web", after it was available some time ago for the smartphone versions.

October 05, 2021

A sudden technical malfunction caused the Facebook, Instagram, and WhatsApp applications owned by Facebook to stop.

September 29, 2021

Expo 2020 Dubai is all about looking to the future: which is why there will be 152 robots on-site to guide you around!

September 21, 2021

A SpaceX webcast of the launch showed Isaacman, 38, and his crewmates - Sian Proctor, 51, Hayley Arceneaux, 29, and Chris Sembroski, 42 - strapped into the pressurized cabin of their gleaming white SpaceX Crew Dragon capsule, dubbed Resilience,...

September 06, 2021

Apple is still working to launch a self-driving car, and right now, plans to release a vehicle in three to six years. Reuters has said Apple is aiming for 2024, but Apple analyst Ming-Chi Kuo believes a car won't launch until 2025 to 2027 at the...

Load More Load More
Softimpact. All Rights Reserved © 2021 | Privacy Policy

GET IN TOUCH

SITEMAP

© 2021, Softimpact. All Rights Reserved | Privacy Policy

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON