Gaining organic reach and engagement on your Facebook page can be challenging.
The most common examples are likes, comments, and shares, but it can also include checking in to your location or tagging you in a post.
Engagement indicates that your audience is, well engaged. And an engaged audience that wants to interact with your brand is something every marketer should aim for.
How to increase Facebook engagement:
Post native videos directly to Facebook
Go live
Look to Facebook insights for data you can use
Interact & engage meaningfully
Use exclusive content
Be sure to consistently check what’s working by reviewing your Facebook page Insights. It’s likely that the Facebook posts you predict will attract a ton of engagement may not end up performing as well as other posts. At the end of the day, it’s your audience that decides what’s engagement-worthy, not you!
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