7 ways to grow your social media audience

7 ways to grow your social media audience

January 29, 2020

Social media platforms are the means for brands and organizations to connect with their audiences.

Brands spread the word about campaigns, new product launches, and new services using one or more major social networks. But it’s not about having thousands of followers who never read your posts or engage. It’s about building a community of loyal fans, who will eventually become paying customers.

 

Let us help you on this using our experience, and let’s take a look at 7 simple ways to grow your followers.

 

1. Hold contests

This will help you get likes and new followers on your accounts, while also engaging with your current fans.

Contests can be a great way to get new people to Like and follow your accounts, while also keeping your current fans engaged with your Page.

Some examples of social media contests include: Comment to win, Caption contest, Fill-in-the-blank, etc…

 
 

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2. Include a visual with every post

Did you know that content with images get 94% more views than content without images?

Graphics, colourful images, and visuals are high performers on social media.

 
 
 

3. Share more video

Video is the most engaging content type on every social media platform, so make sure you always post videos.

Also, upload your video directly rather than posting a link. This will help you grab more attention.

 
 

4. Engage with your fans

A recent study shows, that more than 80% of facebook fans, and more than 70% of your twitter followers expect a response from you on the same day.

Give your followers a friendly and trust worthy user experience and always respond.

 
 
 

5. Change your Page profile photos and cover photos

Profile pictures are one of the most viewed social elements. Remember to always change them and write a great and attractive caption.

 

 

6. Use hashtags to get found

You can either use a popular hashtag like #TBT (throw-back Thursday), or you can participate in a trending hashtag based on a current event.

People searching these hashtags will come across your post.

 
 

7. Never, ever buy followers and fans

Some People tend to think that buying followers will help them build a big online community. This is not only wrong but will ruin audience insights as well.

For example, if you boost one of your posts, Facebook’s system will likely show the post to people who already follows you. You will be basically paying to reach bots and not real loyal fans.

 
 

To sum up, always focus on creating posts and sharing information that will attract the right audience, in order to build loyal fans that will be turned into paid customers.

 

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