SoftImpact

Google launches new ad format for retailers

Google launches new ad format for retailers

January 21, 2020

Google continues to push towards facilitating ecommerce user experience. This time they introduced a new search results format for clothing category specifically.

 
 

As explained by Google:

"Starting today, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once."

The new process will display popular products from various providers and display the side by side for better comparison.

"Users can filter by style, department and size type, or look at multiple images of a product. And if you want to learn more or you’re ready to buy, you can easily visit a store’s website."

 

Most likely, Google is aiming to challenge Pinterest with this new feature.

While you cannot compare Pinterest search traffic to Google, it still makes a challenge, especially when Facebook and Instagram are looking to expand into ecommerce as well.

 
 

Given Google has all the information flowing in its system, it’s easy for them to step into that direction.

And when you also consider that Google recently announced its acquisition of retail tech company Pointy, which will likely see Google taking in a heap more product listing data from a range of SMBs, you'd have to imagine that Pinterest is more than a little concerned.

 
 

Google has the capacity to create more comprehensive search experiences, like this new shopping process, which will link users to more choice, more products to buy, and likely make Google a more utilized hub for evolving consumer processes.

 

Follow us on our Social Media platforms to know more about the latest technology world news.

Twitter: twitter.com/softimpacts

Instagram: instagram.com/softimpact/

LinkedIn: linkedin.com/company/softimpact/

Facebook: facebook.com/softimpact/



LET’S START A NEW PROJECT TOGETHER!



June 13, 2022

Meta, the holding company behind Facebook, has collaborated with a French digital training firm to launch a metaverse academy in France for the new academic year, according to an AFP report.

June 13, 2022

Google has agreed to pay $118 million to settle a class-action lawsuit accusing it of discriminatory decisions against its employees over pay and promotions at its California headquarters.

June 07, 2022

Meta is adding a slew of new tools to Rails as it tries to keep up with TikTok. Updates include new editing features and longer uploads. The changes come as Meta has made competing with TikTok one of its top priorities.

June 01, 2022

If youre looking for new ways to boost your sales online and grow your ecommerce website profits, we have a few strategies that will help drive your revenue through the roof.

May 26, 2022

Many businesses are moving towards working online, in parallel with their brick and mortar store, and this matter has increased rapidly in the wake of the Corona pandemic. Even high-volume stores with a strong brand are at risk of losing part of...

Load More Load More
Softimpact. All Rights Reserved © 2022 | Privacy Policy

GET IN TOUCH

SITEMAP

© 2022, Softimpact. All Rights Reserved | Privacy Policy

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON