SoftImpact

Google launches new ad format for retailers

Google launches new ad format for retailers

January 21, 2020

Google continues to push towards facilitating ecommerce user experience. This time they introduced a new search results format for clothing category specifically.

 
 

As explained by Google:

"Starting today, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once."

The new process will display popular products from various providers and display the side by side for better comparison.

"Users can filter by style, department and size type, or look at multiple images of a product. And if you want to learn more or you’re ready to buy, you can easily visit a store’s website."

 

Most likely, Google is aiming to challenge Pinterest with this new feature.

While you cannot compare Pinterest search traffic to Google, it still makes a challenge, especially when Facebook and Instagram are looking to expand into ecommerce as well.

 
 

Given Google has all the information flowing in its system, it’s easy for them to step into that direction.

And when you also consider that Google recently announced its acquisition of retail tech company Pointy, which will likely see Google taking in a heap more product listing data from a range of SMBs, you'd have to imagine that Pinterest is more than a little concerned.

 
 

Google has the capacity to create more comprehensive search experiences, like this new shopping process, which will link users to more choice, more products to buy, and likely make Google a more utilized hub for evolving consumer processes.

 

Follow us on our Social Media platforms to know more about the latest technology world news.

Twitter: twitter.com/softimpacts

Instagram: instagram.com/softimpact/

LinkedIn: linkedin.com/company/softimpact/

Facebook: facebook.com/softimpact/



LET’S START A NEW PROJECT TOGETHER!



March 10, 2023

Meta has announced that it has raised the maximum video length for short clips, "Rails" on its Facebook platform, to 90 seconds, after it was only 60 seconds.

February 28, 2023

Each one of us has been undoubtedly aware of the fact that a revolution is about to happen in the way we search for online information in view of the fact that AI is growing swiftly nowadays. As a consequence, Google and Microsoft recently...

January 31, 2023

Apple now allows you to protect your Apple ID and iCloud account with hardware security keys, a physical login technology that provides maximum protection from hackers, snoopers, and identity thieves.

January 19, 2023

An office dress code describes the level of formality of the clothes you can wear to work. Most workplaces do not keep a written code of exactly which items employees should wear; instead, they use broad terms like business professional, business...

January 16, 2023

Meta has introduced WhatsUp with WhatsApp, a new interactive developer series brings together everyone who wants to build with WhatsApp.

Load More Load More
Softimpact. All Rights Reserved © 2023 | Privacy Policy

GET IN TOUCH

SITEMAP

© 2023, Softimpact. All Rights Reserved | Privacy Policy

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON