Google continues to push towards facilitating ecommerce user experience. This time they introduced a new search results format for clothing category specifically.
As explained by Google:
"Starting today, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once."
The new process will display popular products from various providers and display the side by side for better comparison.
"Users can filter by style, department and size type, or look at multiple images of a product. And if you want to learn more or you’re ready to buy, you can easily visit a store’s website."
Most likely, Google is aiming to challenge Pinterest with this new feature.
While you cannot compare Pinterest search traffic to Google, it still makes a challenge, especially when Facebook and Instagram are looking to expand into ecommerce as well.
Given Google has all the information flowing in its system, it’s easy for them to step into that direction.
And when you also consider that Google recently announced its acquisition of retail tech company Pointy, which will likely see Google taking in a heap more product listing data from a range of SMBs, you'd have to imagine that Pinterest is more than a little concerned.
Google has the capacity to create more comprehensive search experiences, like this new shopping process, which will link users to more choice, more products to buy, and likely make Google a more utilized hub for evolving consumer processes.
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