Instagram is finally bringing direct messages to the web. Starting today, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which should be useful for businesses, influencers, and anyone else who sends lots of DMs, while also helping to round out the app’s experience across devices.
As noted, DM access via Instagram's desktop version was first spotted in testing by reverse engineering expert Jane Manchun Wong last February, with Instagram updating the format and options in testing again in October.
The company rarely provides a statement on internal features in development until they’re being externally tested on the public, at which point it typically tells us “We’re always testing ways to improve the Instagram experience.”
And integration may also be part of Instagram's thinking - Facebook's still working on its plan to connect the messaging functionalities of all of its apps into one, interconnected framework, where anyone would be able to message anyone else across WhatsApp, Messenger and Instagram. Maybe, Instagram adding DM access to the web is another element in that gradual process.
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