Most important updates made by Instagram in 2019

Most important updates made by Instagram in 2019

December 10, 2019

Not a week goes by without a new Instagram update, which made it hard to keep up. That’s why Softimpact marketing team rounded up the most important new features launched by Instagram in 2019.

 

February

Back in February, Instagram made it easier for users to watch ICTV content. They enabled users to post the first minute of their video as an Instagram post, to make it appear in their follower home feed. Once the preview has ended, Instagram asked the viewer to “Keep watching” on IGTV. That update made IGTV a viable channel for brands.

 

March

Instagram introduced “Checkout on Instagram” feature, which allow users to buy directly from the app. This feature was and still available for selected brands.

 

June

In June, Instagram made it easy for brands to turn influencer’s posts in ads, with the ‘paid partnership’ feature to help influencer content reach larger audiences and presenting it to Instagram users who don’t follow the content creator. Each post of this kind will display a ‘paid partnership’ tag, alongside the name of the brand.

 

July

Back in May, Instagram kicked off their trial to hide the number of likes a post receives in Canada. In July, Instagram extended this ground breaking update to Australia. A post’s total like count would be hidden from public view and would only be visible to the user. “We don’t want Instagram to be such a competition,” said Instagram chief Adam Mosseri.

 

September

Another feature added to IGTV this year was branded content tags. The ‘Paid partnership with’ tags will now be readily available for IGTV content.

 

October

Jumping into the world of AR ads, Instagram launched a new ‘tap to try on’ ad option in October. Tested with select brand partners, users could effectively test out their product. This progressive ad option will be expanded beyond beauty and eyewear brands and should assist retailers in maximizing customer engagement, while helping users make a decision faster.

 

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