SoftImpact

Most important updates made by Instagram in 2019

Most important updates made by Instagram in 2019

December 10, 2019

Not a week goes by without a new Instagram update, which made it hard to keep up. That’s why Softimpact marketing team rounded up the most important new features launched by Instagram in 2019.

 

February

Back in February, Instagram made it easier for users to watch ICTV content. They enabled users to post the first minute of their video as an Instagram post, to make it appear in their follower home feed. Once the preview has ended, Instagram asked the viewer to “Keep watching” on IGTV. That update made IGTV a viable channel for brands.

 

March

Instagram introduced “Checkout on Instagram” feature, which allow users to buy directly from the app. This feature was and still available for selected brands.

 

June

In June, Instagram made it easy for brands to turn influencer’s posts in ads, with the ‘paid partnership’ feature to help influencer content reach larger audiences and presenting it to Instagram users who don’t follow the content creator. Each post of this kind will display a ‘paid partnership’ tag, alongside the name of the brand.

 

July

Back in May, Instagram kicked off their trial to hide the number of likes a post receives in Canada. In July, Instagram extended this ground breaking update to Australia. A post’s total like count would be hidden from public view and would only be visible to the user. “We don’t want Instagram to be such a competition,” said Instagram chief Adam Mosseri.

 

September

Another feature added to IGTV this year was branded content tags. The ‘Paid partnership with’ tags will now be readily available for IGTV content.

 

October

Jumping into the world of AR ads, Instagram launched a new ‘tap to try on’ ad option in October. Tested with select brand partners, users could effectively test out their product. This progressive ad option will be expanded beyond beauty and eyewear brands and should assist retailers in maximizing customer engagement, while helping users make a decision faster.

 

Follow us on our Social Media platforms to know more about the latest technology world news.

Twitter: twitter.com/softimpacts

Instagram: instagram.com/softimpact/

LinkedIn: linkedin.com/company/softimpact/

Facebook: facebook.com/softimpact/



LET’S START A NEW PROJECT TOGETHER!



4 Days ago

The micro-blogging platform "Twitter" has made a tool to get rid of spam over the network for users of its version on the "web", after it was available some time ago for the smartphone versions.

October 05, 2021

A sudden technical malfunction caused the Facebook, Instagram, and WhatsApp applications owned by Facebook to stop.

September 29, 2021

Expo 2020 Dubai is all about looking to the future: which is why there will be 152 robots on-site to guide you around!

September 21, 2021

A SpaceX webcast of the launch showed Isaacman, 38, and his crewmates - Sian Proctor, 51, Hayley Arceneaux, 29, and Chris Sembroski, 42 - strapped into the pressurized cabin of their gleaming white SpaceX Crew Dragon capsule, dubbed Resilience,...

September 06, 2021

Apple is still working to launch a self-driving car, and right now, plans to release a vehicle in three to six years. Reuters has said Apple is aiming for 2024, but Apple analyst Ming-Chi Kuo believes a car won't launch until 2025 to 2027 at the...

Load More Load More
Softimpact. All Rights Reserved © 2021 | Privacy Policy

GET IN TOUCH

SITEMAP

© 2021, Softimpact. All Rights Reserved | Privacy Policy

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON