Chat with Softimpact
+961 1 890 888
+961 1 890 999
Home
Profile
Services
WEB DESIGN & DEVELOPMENT
TAILOR MADE SOLUTIONS
SOCIAL MEDIA MARKETING
Mobile / TV Applications
THE WALL 360 CMS
WEB SERVICES
Cubix ERP/CRM
Portfolio
Recent
Websites
Mobile / TV Applications
Intranet Applications
Social Media
Branding
Facebook Applications
Highlights
1
Blogs
Clients
Quotation
Contact
FAQ
s
Careers
Menu
1
750 thousand dollars from Snapchat for the creators of augmented reality tools
November 20, 2019
Although Snapchat's growth has been slowed down by Instagram, one of the areas Snapchat has continued to lead, is innovation in AR tools and visual features that make people hold the app.
Remember back in June when Snapchat saw a huge increase in downloads after the launch of 'Baby' and 'Gender Swap' lenses?
These types of common features and add-ons - which also include dog ears, rainbow vomit - all help give Snapchat a boost and pushes more people to download the app.
In order to stay ahead of the growing competition in the AR space and maintain innovation, Snapchat recently announced that it will pay more than $ 750,000 for its biggest AR star in 2020, three times what it paid creators in 2019.
That's a big commitment, especially when you think Snapchat is on track to generate about $ 2.1 billion in advertising revenue during the upcoming year. But as mentioned, Snapchat knows that innovation is essential - it can't compete with Instagram and Facebook for the size of the audience, but it can help maintain its place by introducing new and fun AR tools.
Follow us on our Social Media platforms to know more about the latest technology trends.
Twitter:
twitter.com/softimpacts
Instagram:
instagram.com/softimpact/
LinkedIn:
linkedin.com/company/softimpact/
Facebook:
facebook.com/softimpact/
Back To Blogs
POPULAR ARTICLES
July 9, 2025
Top AI Coding Tools Engineers Are Using in 2025
September 10, 2025
google has announced a new update to its ai video generation model “veo 3,” which now supports high resolution at 1080p.
July 29, 2025
Humans Still Outperform AI in Coding Competitions—for Now
LET’S START A NEW PROJECT TOGETHER!
October 17, 2025
Why Two-Factor Authentication (2FA) Is Crucial for Your Business Security
In todays digital world, cybersecurity is no longer optional its essential. Every business, regardless of size, manages sensitive data such as customer information, financial records, and internal communications. Unfortunately, passwords alone are...
Read More
October 15, 2025
The Power of Paywalls: Why They’re Essential in Today’s Digital World
In the age of information overload, we expect everything to be available with a single click from breaking news to in-depth analysis. Yet, behind much of the worlds most trusted and valuable journalism lies a digital barrier: the paywall.
Read More
October 07, 2025
How a Well-Built App Can Transform the Way You Engage With Customers
In todays digital era, businesses can no longer rely on static websites or traditional communication channels to keep their customers connected. Users expect seamless experiences, instant access, and personalized interactions every time.
Read More
October 03, 2025
Meta begins using AI chat conversations to personalize ads
Meta announced that it will soon start using data from user conversations with AI chatbots to improve ad targeting and personalization across its platforms, including Facebook and Instagram.
Read More
September 24, 2025
Google Launches Audio Summaries in Chrome
The Chrome browser for Android now includes a new AI-powered feature that summarizes articles. Instead of only reading text aloud, the browser creates a short audio file that highlights the main points of the article.
Read More
Load More
Visit Our News