SoftImpact

750 thousand dollars from Snapchat for the creators of augmented reality tools

750 thousand dollars from Snapchat for the creators of augmented reality tools

November 20, 2019

Although Snapchat's growth has been slowed down by Instagram, one of the areas Snapchat has continued to lead, is innovation in AR tools and visual features that make people hold the app.
 
Remember back in June when Snapchat saw a huge increase in downloads after the launch of 'Baby' and 'Gender Swap' lenses?
 
These types of common features and add-ons - which also include dog ears, rainbow vomit - all help give Snapchat a boost and pushes more people to download the app.
 
In order to stay ahead of the growing competition in the AR space and maintain innovation, Snapchat recently announced that it will pay more than $ 750,000 for its biggest AR star in 2020, three times what it paid creators in 2019.
 
That's a big commitment, especially when you think Snapchat is on track to generate about $ 2.1 billion in advertising revenue during the upcoming year. But as mentioned, Snapchat knows that innovation is essential - it can't compete with Instagram and Facebook for the size of the audience, but it can help maintain its place by introducing new and fun AR tools.
 
 
Follow us on our Social Media platforms to know more about the latest technology trends.
 


LET’S START A NEW PROJECT TOGETHER!



July 13, 2021

The US Federal Aviation Administration on Monday approved a license to Blue Origin, the company owned by the world's richest man, Jeff Bezos, to carry humans on its New Shepherd launch system into space.

June 29, 2021

Without marketing, most businesses will fail. Did you know that 9 out of 10 organizations fail? The goal of marketing is to get customers to know, love, and trust you.

June 24, 2021

Windows 11 supports Android apps, Windows 11 will arrive with a bunch of new features, and if you have an Android smartphone and a Windows PC, then one ad from Microsoft must have piqued your interest and want to upgrade your Windows 10 PC or Your...

June 18, 2021

Coding gets easier every day. We hardly remember those days when engineers had to think about the codes for weeks. Nowadays programming is even taught at schools. Applications and websites have become a part of our life.

June 14, 2021

How can you track and know that the Google ads you made and spent huge budgets on, have performed well and actually succeeded in achieving their goal of increasing sales and raising the conversion rate to the store?!

Load More Load More
Softimpact. All Rights Reserved © 2021

GET IN TOUCH

SITEMAP

© 2021, Softimpact. All Rights Reserved

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON