Chat with Softimpact

SoftImpact

750 thousand dollars from Snapchat for the creators of augmented reality tools

750 thousand dollars from Snapchat for the creators of augmented reality tools

November 20, 2019

Although Snapchat's growth has been slowed down by Instagram, one of the areas Snapchat has continued to lead, is innovation in AR tools and visual features that make people hold the app.
 
Remember back in June when Snapchat saw a huge increase in downloads after the launch of 'Baby' and 'Gender Swap' lenses?
 
These types of common features and add-ons - which also include dog ears, rainbow vomit - all help give Snapchat a boost and pushes more people to download the app.
 
In order to stay ahead of the growing competition in the AR space and maintain innovation, Snapchat recently announced that it will pay more than $ 750,000 for its biggest AR star in 2020, three times what it paid creators in 2019.
 
That's a big commitment, especially when you think Snapchat is on track to generate about $ 2.1 billion in advertising revenue during the upcoming year. But as mentioned, Snapchat knows that innovation is essential - it can't compete with Instagram and Facebook for the size of the audience, but it can help maintain its place by introducing new and fun AR tools.
 
 
Follow us on our Social Media platforms to know more about the latest technology trends.
 


LET’S START A NEW PROJECT TOGETHER!



6 Days ago

Nowadays, having a strong internet presence is crucial for any type of business, whether is online, physical, or service-based. Furthermore, this isn't restricted to e-commerce.

July 05, 2024

Artificial Intelligence (AI) is no longer a futuristic concept; its a transformative force thats reshaping various industries, and software development is no exception. As we delve into the future, it's clear that AI will continue to...

July 04, 2024

Artificial intelligence (AI) is transforming numerous industries, and web development is no exception. By automating routine tasks, enhancing user experience, and improving overall efficiency, AI is reshaping the way websites and web applications...

June 29, 2024

In today's fast-paced digital world, users expect websites to load quickly and efficiently. A slow-loading website can frustrate users, increase bounce rates, and negatively impact search engine rankings. Optimizing web performance is crucial...

June 07, 2024

MIT's "Future You" program is a shining example of innovation in the field of artificial intelligence, providing a special forum for people to have meaningful interactions with their older selves. This innovative initiative, led by...

Load More Load More
Softimpact. All Rights Reserved © 2024 | Privacy Policy

GET IN TOUCH

SITEMAP

© 2024, Softimpact. All Rights Reserved | Privacy Policy

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON