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Instagram has recently launched Shopping tags in Saudi, UAE and Lebanon. Now, any business in Lebanon having a catalogue linked to their account can use this feature. It is as easy as tagging a person in a post.
When the users tap on the product, they will be redirected to the product page on their website, where they can find more description, images even buy the product.
The company released a statement saying: “Shopping tags facilitates on-platform shopping by creating more opportunities and simpler ways for Instagrammers to discover and explore products.”
They also added: “When tapped, the tags will reveal more details and enable people to click through to a product page with more detailed information and a link to purchase the item on the retailer’s own website. This way, shoppers no longer have to navigate away from Instagram to complete a transaction”