SoftImpact

Instagram is bringing ads to its last ad-free place

July 12, 2019

Instagram has come a long way from its beginnings as a simple photo-sharing app. Many of the app’s changes in the last decade make it easier for brands to create conversations with their fans.

Instagram is a social media platform for potential customers to get to know your brand organically. Facebook refocused its efforts to connect friends and family. Twitter’s biggest accounts belong to politicians, singers, comedians and news organizations.

Instagram announced that it will soon start placing ads within the Explore page, which is where users go to discover new content that lines up with their interests.
 
 
Explore had been, one of the last places on Instagram that didn't have ads. Instagram will only show ads after users tap into a post and then start scrolling through similar imagery.

Instagram team will begin working with select partners over the next few weeks with the goal of opening Explore ads up to everyone over the next few months.

While it might be true that people are open to finding new brands in explore, they may not love seeing more ads in their various feeds.

What do you think about this new ad placement?


 
Demo Video by: TechCrunch


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