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Instagram will test hiding the number of likes and views that photos and videos receive — a central aspect of its platform — to rein in competitive tendencies and make the experience a little “less pressurized.”
The company will hide the number of likes on your photos and videos on the "Feeds" and "Profile" homepage.
According to the Instagram Story feature that allows an account holder to see the number of views, the account owner will still be able to monitor the number of likes, but followers will not be able to.
How will this affect the work of influencers, who depend on the number of likes to make money?