Social media marketing is crucial to business growth in 2018. The most known social media platforms in Lebanon that businesses seek are Facebook, Twitter, Instagram and LinkedIn. However, some studies have lately shown that the efforts can span far beyond the core four.
One of the platforms that can be used is the Facebook Messenger, which falls under the Facebook umbrella but however is a social network on its own. This app has several chatbot possibilities that can integrate directly with your website.
Another platform that can be used is Flickr, as it's the perfect place to build a creative brand identity and syndicate your content.
Pinterest is also a popular platform that businesses should consider posting regularly on. On your profile, you can include landing pages, products, and content marketing initiatives.
In conclusion, trying new social media platforms that pop every day might let you find a whole new audience that your brand has been searching for.
Source: entrepreneur