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Anthony DiClemente of Nomura created the chart that shows how Facebook has completely dominated four of the top five apps downloaded in May 2016.
Social media is dominating all other medium because it is a successful tool to compete and raise awareness in such clutter market.
Few top advantages businesses will get benefit from when they optimize their social presence:
1- Two way communication:
For example, traditional communication like newspaper are considered as one direction without a method to collect feedbacks. However, two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time.
2- Users’ behavior
People are not passive anymore, and business can't satisfy them by just sending informative messages, but they also have to interact with them, know what they like or dislike, in order to avoid shifting from one brand to another.
3- Differences between Facebook marketing and traditional marketing
Trustworthy recommendations lead to a strong and positive effect than any normal advertising because it creates viral marketing effect and messages are passed on from one person to another by word-of-mouth along a chain.