SoftImpact

Snapchat is trying to attract TV money

Snapchat is trying to attract TV money

March 29, 2016

Snapchat's photos and videos are famous for disappearing after a few seconds, but its users are spending as much as a half-hour every day playing with its app.

The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.

Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes a day on Snapchat, a source with knowledge of the pitch told Business Insider.

Of those using it every day, 60% are also creating new content, whether it's a photo or chatting friends, so it's not just people passively watching, Snapchat is telling advertisers.

A Snapchat spokesperson confirmed the numbers.

In order to make itself attractive to the traditional TV spenders, Snapchat has turned to measuring the ads it shows on its app with metrics similar to those used for measuring television advertisements.

In February, the company signed a deal with Nielsen to track its ads using GRPs, or gross ratings point, a standard in the advertising industry. Later that month, its CEO, Evan Spiegel, used the 25-30 minute statistic to attract investors at the Morgan Stanley technology conference, according to Bloomberg.


LET’S START A NEW PROJECT TOGETHER!



4 Days ago

The term IoT, or the Internet of Things, refers to a group of connected devices and technologies that facilitate communication between devices and the cloud, as well as between the devices themselves. Thanks to the advent of affordable computer...

August 01, 2022

Billionaire Elon Musk's SpaceX has launched thousands of satellites. These satellites come within the framework of the "Starlink" project, which aims to provide high-speed Internet services from space, reaching remote areas on Earth.

July 26, 2022

After a large wave of criticism and warnings about the danger of some of its content to young people, the "TikTok" application launched two features that allow parents to control their children's accounts, in terms of reducing the...

July 22, 2022

A recent analysis by anti-fraud and cyber security firm Seon found that cyber-attacks have nearly doubled since last year.

July 20, 2022

Meta Platforms, the parent company of Instagram, said the site will launch a new feature that will allow its users to buy from small businesses through direct messages.

Load More Load More
Softimpact. All Rights Reserved © 2022 | Privacy Policy

GET IN TOUCH

SITEMAP

© 2022, Softimpact. All Rights Reserved | Privacy Policy

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON