SoftImpact

Snapchat is trying to attract TV money

Snapchat is trying to attract TV money

March 29, 2016

Snapchat's photos and videos are famous for disappearing after a few seconds, but its users are spending as much as a half-hour every day playing with its app.

The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.

Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes a day on Snapchat, a source with knowledge of the pitch told Business Insider.

Of those using it every day, 60% are also creating new content, whether it's a photo or chatting friends, so it's not just people passively watching, Snapchat is telling advertisers.

A Snapchat spokesperson confirmed the numbers.

In order to make itself attractive to the traditional TV spenders, Snapchat has turned to measuring the ads it shows on its app with metrics similar to those used for measuring television advertisements.

In February, the company signed a deal with Nielsen to track its ads using GRPs, or gross ratings point, a standard in the advertising industry. Later that month, its CEO, Evan Spiegel, used the 25-30 minute statistic to attract investors at the Morgan Stanley technology conference, according to Bloomberg.


LET’S START A NEW PROJECT TOGETHER!



5 Days ago

After he was recorded shouting at film set employees for breaking COVID-19 restrictions, Tom Cruise has reportedly purchased two robots designed to patrol the set of Mission Impossible 7 when it resumes film next week.

6 Days ago

Razer has produced a new N95 mask called Project Hazel. Its a concept design with a glossy outside shell made of waterproof and scratch-resistant recycled plastic, which is transparent to allow for lip-reading and seeing facial cues when you chat...

January 13, 2021

Every brand or business that promotes its products and services online takes advantage of todays popular social media channels.

September 14, 2020

In iOS 14 and iPadOS 14, the smartphone giant enabled third-party (those not made by Apple) browsers and email clients to become the default app on users phones.

Load More Load More
Softimpact. All Rights Reserved © 2021

GET IN TOUCH

SITEMAP

© 2021, Softimpact. All Rights Reserved

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON