Snapchat is trying to attract TV money

Snapchat is trying to attract TV money

March 29, 2016

Snapchat's photos and videos are famous for disappearing after a few seconds, but its users are spending as much as a half-hour every day playing with its app.

The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.

Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes a day on Snapchat, a source with knowledge of the pitch told Business Insider.

Of those using it every day, 60% are also creating new content, whether it's a photo or chatting friends, so it's not just people passively watching, Snapchat is telling advertisers.

A Snapchat spokesperson confirmed the numbers.

In order to make itself attractive to the traditional TV spenders, Snapchat has turned to measuring the ads it shows on its app with metrics similar to those used for measuring television advertisements.

In February, the company signed a deal with Nielsen to track its ads using GRPs, or gross ratings point, a standard in the advertising industry. Later that month, its CEO, Evan Spiegel, used the 25-30 minute statistic to attract investors at the Morgan Stanley technology conference, according to Bloomberg.


LET’S START A NEW PROJECT TOGETHER!



December 04, 2018

website design development terms that you need to consider in Lebanon

November 14, 2018

Setting up a project from an empty template is always a preferred approach and it is simple and quick to set up a web application using ASP.NET Core.

October 27, 2018

Web development in Lebanon has undergone a massive transformation over the years. New trends are arriving much faster with the evolution of technologies and redefining custom web development

October 09, 2018

Google did not tell its users about the security issue when it was found in March because it didnt appear that anyone had gained access to user information.

Load More Load More

Share the story with your friends!

Softimpact. All Rights Reserved © 2019

GET IN TOUCH

SITEMAP

© 2019, Softimpact. All Rights Reserved

COME FOR A CHAT
COFFEE ON US...

ADDRESS
Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway, Lebanon

Contact

Contact Phone Tel + 961 1 890888
Fax + 961 1 890888

FOLLOW US ON