Chat with Softimpact

SoftImpact

Twitter is losing customers and its stock is falling

Twitter is losing customers and its stock is falling

February 12, 2016

Twitter is losing customers and its stock is falling

It's hard for the small core of Twitter addicts to accept, but Twitter just isn't popular enough to be successful. In fact, Twitter is losing customers.

The social media company reported Wednesday that it lost 2 million users in the last three months of 2015. Shares plummeted as much as 12% in after-hours trading.

Twitter had 305 million active users by the end of 2015. By contrast, Facebook has 1.6 billion. Google has eight products with over 1 billion users each. Even Instagram surpassed Twitter in September, growing to 400 million users.

Though Twitter has been able to effectively generate sales from sponsored tweets and partnerships, it's growing at a snail's pace. It's still a relatively niche product that hasn't been able to expand its reach the way that its rivals have.

New management, products, designs and features haven't done much to move the needle. Twitter's growth has stagnated, and it's nowhere close to turning a profit.

Twitter is aware of the problem and has launched a slew of new products to address the issue. Notably, Twitter announced Wednesday that it is testing a new algorithm that will change the chronological order of feeds, hoping to appeal more to casual users who aren't obsessively keeping up with thousands of tweets in real time.

On a Periscope chat with analysts, Twitter CEO Jack Dorsey said its new timeline feature has shown "real promising growth" in user engagement.

"We're going to refine our core service and make everything more intuitive," Dorsey said. "There's an opportunity to fix broken windows and confusing aspects that are inhibiting growth. We think timeline is a big part of that."



LET’S START A NEW PROJECT TOGETHER!



January 30, 2025

DeepSeek-R1, the latest in a series of cost-effective AI models developed with fewer chips, is emerging as a serious competitor to OpenAI, Google, and Meta. The Chinese AI research lab DeepSeek has taken the tech world by surprise with its advanced...

January 27, 2025

OpenAI has introduced its first AI agent, Operator, capable of tasks like online shopping and travel booking. However, the service is currently limited to the United States and is available only to ChatGPT Pro subscribers.

January 14, 2025

By 2025, artificial intelligence (AI) will transform mobile app technology, enhancing user interactions with smarter, more personalized, and intuitive apps. AI will not only improve app functionality but revolutionize the entire mobile app...

November 25, 2024

The future of programming languages looks promising, as emerging technologies and evolving needs continue to drive the creation of more powerful, efficient, and reliable languages. Over the next decade, we expect several key trends and developments...

Load More Load More
Softimpact. All Rights Reserved © 2025 | Privacy Policy

GET IN TOUCH

SITEMAP

© 2025, Softimpact. All Rights Reserved | Privacy Policy

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON