During the summer of 2014, Softimpact took over MotorShow’s project to launch a campaign which aims at generating and retaining website traffic.

Handling the operation from A to Z, softimpact’s team of copywriters took charge of researching the most popular subjects in the targeted regions and building well written articles around them, all while focusing on the most competitive keywords that serve Search Engine Optimization.

In addition, the advertising team at Softimpact launched a Facebook marketing campaign that leads directly to MotorShow’s website and results in a substantial rate of web traffic and a respectable bounce rate.