Meet Spike: The Smart Way to Boost Engagement and Loyalty



	October 22, 2025

Spike is an artificial intelligence (AI) solution designed to help online publishers increase user engagement and turn casual readers into loyal subscribers. Using Cross linking technology with keyword analysis and recognition, it automates content delivery and indexing.

How Spike works

Spike's core functionality relies on two main components:

Content Keywords analysis: The platform uses algorithms to understand the "aboutness" of content, including the extraction of key topics, entities (people, places, brands), and categories.
Machine learning user profiling: It analyzes content and index it based on keywords analysis

By combining these two processes, Spike delivers a complete, automated content and storytelling experience.

Key features

Related content suggestions: It surfaces the most relevant articles related to the story a user is currently reading, encouraging them to explore deeper into a topic.
Automated tagging and topic pages: The system automatically tags and categorizes content and uses that information to generate topic-specific pages.
Smart in-text links: It automatically embeds links within articles to related content, providing a seamless way for readers to discover more information.
Multilingual support: The system is available in over 100 languages, allowing publishers to engage a broad and diverse audience.

Business benefits for publishers

Online media companies that use Spike can achieve significant improvements in key performance metrics:

Higher engagement: By delivering personalized and relevant content, Spike increases the number of pages viewed per session.
Increased reader retention: The personalized experience encourages users to return to the site and become repeat visitors.
Higher monetization: Increased engagement and time spent on a site can lead to higher ad revenue.
Operational efficiency: Automating processes like content tagging and newsletter creation reduces manual effort on staff.