At the beginning of every high season in terms of changing tires, softimpact and Bridgestone resort to facebook in order to promote the sales with a simple Enter & Win game. But since the only way we go is up, and since all we care about is keeping the fans interested, Softimpact and Bridgestone have decided to take it up a notch through designing and developing a simple yet very fun and addictive card game: The Greater or Less Game.

Between defeating their friends, going up new levels and beating their own high score, the users are bound to learn about the different tires sold by Bridgestone, which are smoothly designed and placed at the back of each card in the deck.

The technology behind this game by Softimpact is developed at our headquarters. Not only does it bring together the development and design departments, but it also involves the marketing team this time too to come up with this creative promotional idea that is fun and smart at once. That’s why we look forward to coming up with more and more ideas of the sort and to launching them as a new interactive social media product.