Sabafon has partnered with Softimpact on a full-service marketing campaign

A telecommunications service provider, launched in February 2001, Sabafon’s challenge was to raise awareness on their newest products, bundles and features; and support their digital footprint.

A concise advertising campaign strategy was devised and implemented to meet Sabafon’s business objectives and roll out their set of services, in a themed and structured content strategy and content creation approach to support their communication on social channels.

Softimpact have experience, not only on execution, but in actually creating a full-blown content strategy that integrates with an overall marketing program.

1.       Ad campaign concept and execution for the launching of Sabafon international call service:

a)      Outdoor media like unipoles, posters & rollups

b)      Press ads, leaflets & stickers

c)       Social media posts, covers & stories

d)      Web banners

e)      Radio Ad

f)       Animated TV Commercial

2.       Branding

a)      SIM card envelope/case design

3.       Occasional

a)      20th anniversary logo & artworks for internal usage