LBCI's brand new website is live!



	October 20, 2015

October 20, 2015 – Lebanon, Beirut – LBCI's brand new website is live!

The long time partnership between LBCI and Softimpact leads once again to the launching of the all enhanced and improved website: http://www.lbci.com/

The Lebanese Broadcasting Corporation International, widely known as LBCI, is the first private television station in Lebanon. LBCI was founded in 1992 by acquiring the assets, liabilities and logo of LBC, an entity founded in 1985 during the Lebanese Civil War. LBCI went global in 1996.

Lbci.com was rebuilt from the ground up to be a much trendier, responsive, interactive online experience for users. The infinite scroll design brings more than just attractive looks; it’s also almost like a subliminal call to action for scrolling when you are hungry for information, making navigation instructions a thing of the past.

It is needless to talk about the Smartphone and tablet adoption that is rapidly expanding in the Middle East and worldwide, as a natural reaction, LBCI felt the need to maintain its reputation as the 1st Lebanese station that leads and initiates positive change by jumping on the fast paced wave of technology and information advancement. The result was a crucial need of building a responsive web design, Softimpact delivered.

The new website brings a new speed and freshness to the LBCI experience in digital, and allows the digital team at LBCI much more creative freedom to produce, package and distribute content in a seamless way, providing a one of a kind user experience.

Check it out here: http://www.lbci.com/