Chat with Softimpact

SoftImpact

Google taps Levi’s to create interactive jeans

June 4, 2015

Google and Levi’s are teaming up to create interactive clothing.

At Google’s developer conference today, the Mountain View, California company showed off Project Jacquard, an experimental program within Google’s Advanced Technology and Projects unit that has developed conductive yarn with textile makers in Japan.

Because this material can be woven into any fabric, it has the potential to transform clothing into interactive surfaces. On-site demos here showed how tapping or swiping a patch of yarn woven into fabric can control Philips Hue light bulbs or the music playing on a smartphone, and there’s potential for many other uses.

“This is science fiction,” said Paul Dillinger, Levi’s vice president of innovation. “And as a fashion designer, it’s not really a project that I’m entirely equipped to take on.” Conductive fabric has been around for decades, but this partnership with Google will represent one of the first major forays for the technology into the mass market. Neither company has revealed details on exactly what product they’ll make, (though jeans seem the most likely candidate), what the high-tech clothing will be able to do, or when it will be released.

However, like the Apple Watch and Google Glass, the goal of connected jeans, they say, is to aid people in their daily lives, without making the technology overbearing. “If there’s a


LET’S START A NEW PROJECT TOGETHER!



August 11, 2025

Instagram has introduced a new feature called instagram map, allowing users to share recent activity locations and discover location-based content.

July 29, 2025

While AI has already surpassed humans in games like chess, Go, and poker, coding remains one area where humans still hold the upper hand just barely.

July 09, 2025

The software development world in 2025 is being transformed by powerful AI coding tools that help engineers code more efficiently, intelligently, and with fewer mistakes. Based on recent industry surveys and in-depth reviews, several standout...

June 25, 2025

Meta has issued an urgent alert to its billions of Facebook users, urging them to adopt a new, more secure login method to protect their accounts. According to Facebook officials, the new system is significantly safer than traditional passwords,...

June 19, 2025

The volume of online searches related to Fathers Day including qtes, greetings, cards, and gift ideas has skyrocketed over 30-fold this week since June 16.

Load More Load More
Softimpact. All Rights Reserved © 2025 | Privacy Policy

GET IN TOUCH

SITEMAP

© 2025, Softimpact. All Rights Reserved | Privacy Policy

COME FOR A CHAT
COFFEE ON US...

Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway - Lebanon
Contact Phone Tel: +961 1 890 888
Fax: +961 1 890 999
2, Genevis Street,
GENEVA COURT, Flat 301
3116 Limassol - Cyprus
Contact Phone Tel: +357 25 338 379
Fax: +357 25 338 379

FOLLOW US ON