Google taps Levi’s to create interactive jeans

June 4, 2015

Google and Levi’s are teaming up to create interactive clothing.

At Google’s developer conference today, the Mountain View, California company showed off Project Jacquard, an experimental program within Google’s Advanced Technology and Projects unit that has developed conductive yarn with textile makers in Japan.

Because this material can be woven into any fabric, it has the potential to transform clothing into interactive surfaces. On-site demos here showed how tapping or swiping a patch of yarn woven into fabric can control Philips Hue light bulbs or the music playing on a smartphone, and there’s potential for many other uses.

“This is science fiction,” said Paul Dillinger, Levi’s vice president of innovation. “And as a fashion designer, it’s not really a project that I’m entirely equipped to take on.” Conductive fabric has been around for decades, but this partnership with Google will represent one of the first major forays for the technology into the mass market. Neither company has revealed details on exactly what product they’ll make, (though jeans seem the most likely candidate), what the high-tech clothing will be able to do, or when it will be released.

However, like the Apple Watch and Google Glass, the goal of connected jeans, they say, is to aid people in their daily lives, without making the technology overbearing. “If there’s a


LET’S START A NEW PROJECT TOGETHER!



January 23, 2019

Custom software development ensures that your software will be able to handle all your daily processes. Personalized software can be as complex or intuitive as you like, and this makes it the ideal choice for businesses of all sizes.

December 04, 2018

website design development terms that you need to consider in Lebanon

November 14, 2018

Setting up a project from an empty template is always a preferred approach and it is simple and quick to set up a web application using ASP.NET Core.

Load More Load More

Share the story with your friends!

Softimpact. All Rights Reserved © 2019

GET IN TOUCH

SITEMAP

© 2019, Softimpact. All Rights Reserved

COME FOR A CHAT
COFFEE ON US...

ADDRESS
Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway, Lebanon

Contact

Contact Phone Tel + 961 1 890888
Fax + 961 1 890888

FOLLOW US ON