Although live chats are not face-to face chats, but a new study have found that they actually help increase sales and boost profits.
The study was done in the University of Indiana and University of Washington. They analyzed data from the giant e-commerce website “Alibaba”.
The results in 15.9 % increase in purchase profitability when human interaction interfered. The fact that buyers cannot speak to the store’s agent, leads to uncertainty about product quality and seller credibility.
With live chat tools, vendors will be able to communicate in real time with all customers.
In the e-commerce business, feedbacks are collected after each transaction.
Study researcher Yong Tan from the University of Washington said that sellers with limited feedbacks can benefit a lot more from live chat, which will help them boost sales and gain customers trust.
Contact us to discuss your ecommerce project and the integration of live chat tools on your website.