When it comes to building an ecommerce website, you need to focus on many essential elements.
Each element needs to be taken into consideration in order to ensure that your ecommerce website performs and function well.
When you website is your business, the smallest error can be costly. With fierce competition online, you should really focus on getting everything right before your ecommerce website goes online.
Due to our 15 years of experience in developing and designing website, Softimpact team compiled a list of the most important mistakes to avoid before launching your ecommerce website.
1. LONG, CONFUSING DOMAIN NAME
Having yourself a long and difficult to spell domain name will prevent your visitors from visiting or even returning to your website. Users tend to access websites which they remember their URL.
2. NO LOGO
Logo is your business identity. Having a logo for your ecommerce website will help visitors remember it more compared to not having one.
3. LACK OF RESEARCH
Market studies are crucial to start an ecommerce business. Deep and good research will help you build better business plan and vision for your ecommerce website.
4. NO PROPER ABOUT US PAGE
Visitors tend to trust websites they know more about. Having a proper about us page telling about the business, the history, the vision, etc… will help you gain visitors trust and sell more.
5. NOT FOCUSING ON THE SEO STRATEGY
SEO is most important to help your ecommerce website appears at the top of the search pages. Getting the help of an SEO expert will give you competitive advantage over the others.
6. FOCUSING ON TOO MANY THINGS
Limit your industries. Focusing on too many things will lead you and your clients to confusion.
7. NOT SERVING CUSTOMER INTEREST
The customer always comes first. Work on serving your customers no matter what.
8. NOT THINKING THROUGH THE SHIPPING COSTS
Having an ecommerce website without having a proper delivery network system is worth nothing. Establishing a strong delivery service is essential for an ecommerce business.
9. NOT TAKING CONTENT MARKETING SERIOUSLY
In websites, content is king. This is what gets you organic traffic. Having updated, interesting and well organized content will ensure you returning and satisfied visitors.
10. NOT MAKING YOUR WEBSITE RESPONSIVE IN DESIGN
Nowadays, the use of smartphones exceeded the use of a desktop. Having a responsive ecommerce website will ensure your visitors can access anytime anywhere.
11. LOADING SPEED
Slow loading websites will get the visitors to leave the page. You need to make sure that your ecommerce website loads fast before going online.
12. NOT ENOUGH PRODUCT INFORMATION
Visitors tend to buy products with relevant and sufficient information and reviews. No one will buy a product that knows nothing about.
13. CHOOSING THE WRONG DEVELOPMENT COMPANY
The biggest mistake people tend to make is not choosing an experienced trusted supplier to build their ecommerce business. Softimpact provides more than 15 years of experience in developing and designing websites, secured payments gateways, secured hosting, and high level of professionalism and customer service.
What are you waiting for? Give us a call at: 00961 1 890 999 and let us help you build your ecommerce website and start generating sales.