Social Media Content Trends in Lebanon for 2020 and Beyond



	October 28, 2019

Social Media in Lebanon and the Middle East is continually changing, with innovative advances, both as far as gadgets and platforms.

It is currently empowering new ways for content creation, and for individuals to connect and fixate their online presence. Social Media helps with their online business and create a solution for web development and App development.

An incredible example is the current presence of a great Mobile feature which is Social Media Stories - a couple of years back, Stories never even existed nor it was considered by any Apps creators.

Stories is currently used consistently by billions of people on Facebook's family of Mobile applications alone (Instagram, Whatsapp, and other Social Media platforms). Which helped lift the usage of face filters.

It can be hard to stay aware of the most recent trends especially in Lebanon and the Middle East - which is why the team from Softimpact have assembled a few points that presents the most recent rising trends that Lebanese brands should know about in their 2020 digital strategy planning.

The brands should take into consideration the following for the growth of their Ecommerce business and campaigns, in order to increase their online presence in Lebanon and the Middle East, and to generate traffic.

The following points demonstrates general outline of the key digital trends in Lebanon and the Middle East and possibly it will help make you consider how you can adjust them into your approach.

Location-specific pages to engage with the local target market: Create location-based pages to promote local events in Lebanon and branch-specific deals in Lebanon and the Middle East.

Based on users’ activity with customized content to encourage audience to participate in campaigns: Use analytics insights to create content based on your target’s Social Media behavior.

Short term content disappears after a certain period (Facebook/Instagram stories): Create visual content to trigger immediate reaction and boost engagement.

Product discovery via Social Media, 50% of the searches will be through images or speech by 2020: Include the product’s name and price for easy product discovery.

Influencer Marketing, 22% of Internet users aged 18-34 purchase products after seeing Influencers endorse it: Team up with credible Influencers to promote your products and services.

Our team is here to help you understand more about Social Media, the various features and the latest trends.

Give us a call: +961 1 890888