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A new study by User Testing, which is specialized in the investigation and experiences of use, about the products and services, revealed that there's a huge amount of users of the apple smart watch don't advice their family and friends to buy it. the survey shows that only 38% of the buyers advice others to buy this watch, 35% of them say they will never give this advice and 27% are not sure of their final opinion yet. Michael McKee, the vice president of User Testing confirmed that the results of the poll are not overwhelmingly in favor of the watch as usual for the products of Apple, he also said the company must do several things to improve the rates of the users satisfaction with their watch. McKee explained the best way to increase the users satisfaction with the watch and make them more excited to buy it is to improve the work of the third part applications, he also pointed out that a percentage of the users confirmed having problems while operating these applications. 19% of the Apple smart watch users implied that the biggest problem occurred with them is the malfunction of the third part applications, therefore their flows are they are slow or uselessness compared to the other main applications of the watch or the customized applications of the rest of the company smart devices.