A telecommunications service provider, launched in February 2001, Sabafon’s challenge was to raise awareness on their newest products, bundles and features; and support their digital footprint.
A concise advertising campaign strategy was devised and implemented to meet Sabafon’s business objectives and roll out their set of services, in a themed and structured content strategy and content creation approach to support their communication on social channels.
Softimpact have experience, not only on execution, but in actually creating a full-blown content strategy that integrates with an overall marketing program.
1. Ad campaign concept and execution for the launching of Sabafon international call service:
a) Outdoor media like unipoles, posters & rollups
b) Press ads, leaflets & stickers
c) Social media posts, covers & stories
d) Web banners
e) Radio Ad
f) Animated TV Commercial
2. Branding
a) SIM card envelope/case design
3. Occasional
a) 20th anniversary logo & artworks for internal usage