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7 steps to prepare a successful marketing plan for your company

7 steps to prepare a successful marketing plan for your company

June 29, 2021

Without marketing, most businesses will fail. Did you know that 9 out of 10 organizations fail? The goal of marketing is to get customers to know, love, and trust you.

Many small businesses do not take the time to prepare a comprehensive marketing plan. Marketing is the fuel without which your company will not move towards its customers.

Usually, the marketing plan is included in the general business plan of the company, but it is preferable that this plan be separate.

The development of a marketing plan increases the chance of success for companies, because it is known that one hour planning saves 4 hours upon implementation. The plan will save companies money, time and effort and reduce errors. Also, there are many financial and government institutions that require this plan as a prerequisite for contracting.

Marketing Plan

The marketing plan is one of the most important components of the general strategic plan for any facility, as it is the main pillar for the success of any project, no matter how small.

It is a report that explains the marketing strategy for the coming year. It can be considered as a work plan and a guide that can be referred to later to evaluate performance.

The researchers differed about the number of steps of the marketing plan, but we will define the stages by asking 7 questions.

Each company must answer these questions in case you want to prepare a successful marketing plan:

- What are the company's marketing objectives?
- What are Buyer Personas?
- Who are the competitors?
- What are the products or services?
- What is the pricing and promotion strategy?
- What is the budget?
- What are the marketing channels used?
 
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