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With customers unable to venture out and visit brick-and-mortar shops during the pandemic virus, having a digital presence has become more important than ever. It can help provide some much-needed revenue to keep operations going and staff employed during these uncertain times.
How some small businesses have quickly shifted from offline to online trying to ride out the storm?
Provide services via video streaming
At the start of the coronavirus quarantine, many fitness instructors were live streaming workouts or routines for free on places like Instagram Live, with the idea that the quarantine would be short-term. But with local and state governments putting increasingly strict measures on public gatherings, offering free streams is no longer a viable option for business owners who still need to pay rent.
Filming the videos was fairly straightforward and low-cost, using just an iPhone, mic and tripod to film and posting the videos on YouTube. However, because they want their members to feel like they are getting exclusive content, they made the videos private on YouTube so that only people with active memberships can access it.
Deliver with third-party couriers
Many businesses besides restaurants have had to lay off staff due to costs or limit hours due to social distancing measures, which means that, even if they did have the ability to do delivery before, their resources are now even more restricted. Luckily, some couriers like Postmates aren’t just limited to the food service industry; they will also deliver groceries, convenience items, clothing and books, among others.
Utilize marketplace platforms
These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
Adjust your offerings based on what people want or need
Consumer wants and needs should drive marketing decisions, and no strategy should be pursued until it passes the test of consumer research.
The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.
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