E-Commerce, is simply the sale and purchase of services and goods over the internet. Simply put, it is online shopping as we commonly know it. E-commerce in Lebanon and the Middle-East is growing fast, see our full article about E-commerce in Lebanon here.
E-Commerce has many advantages. The below points are the reason why vendors in Lebanon and the Middle East are turning to E-Commerce to make their sales grow.
1. Expand Customer Reach
E-commerce business provides new ways to reach a larger number of clients. Regardless of whether you're simply starting your business or you’re an already existing merchant, there are always new clients to serve.
You are no longer constrained by location where clients must make a trip to visit your store. With E-Commerce, you can sell anyplace, anytime. It even allows international transactions outside Lebanon and the Middle East.
2. Increase Brand Awareness
Nowadays, more than 81% of customers perform an online research before purchasing. It's most likely safe to assume that those numbers are increasing every day.
People explore the web at first, research products regardless of whether they will purchase it on the web or in-store. Having an online presence helps ensure that potential clients discover your items and products information and can make comparisons before purchasing. And when researching products on the web, it is highly important that your website is listed among the top results. This will help achieve brand awareness and stay one step ahead of your competitors at all times.
3. Provide More Information
An online presence enables you to give more information about your services and products to your clients. A branded website particularly gives sellers a spot to supply key content to clients.
Key products content incorporates products descriptions, products comparisons, in-store inventory accessibility, and pricing. This information enables people to make a purchasing decision.
Your E-Commerce website can give more information about your online business, your products and how to use them. Blogs and visual content can also provide good content about your services and products.
For instance, F&B establishments in Lebanon and the Middle East, publishes tips and recipes to customers on their websites. This kind of content provides a better customer experience. And this can set you apart from other establishments, in a competitive market, especially in Lebanon and the middle East.
4. Be Where Your Customers Are
A lot of customers don't simply look or research items online. But they are also currently purchasing as well.
Sell where your clients are. If most of your clients are shopping online, then you should be selling your products online. E-Commerce website enables you to meet the shopping experience that your clients expect.
Softimpact has more than 10 years’ experience in the E-commerce business across Lebanon and the Middle East. Our team will help you develop and design your E-commerce online business, to reach a wider audience and clientele in Lebanon and the Middle East.
Give us a call: +961 1 890 888