Apps are Loosing, The Mobile Browser is Winning

Apps are Loosing, The Mobile Browser is Winning

May 10, 2016

In the last few weeks, comScore released its Mobile App Report, and it contained many new findings that changed our way of thinking towards some issues. the main thing to stress on is that consumers spend the majority of their mobile time with a very few heavily used apps.



Characterizing the browser as the ultimate mobile app, the firm cites its own research and comScore data for the proposition that “US mobile browser audiences are 2X larger than app audiences across the top 50 mobile web properties and have grown 1.2X faster over the past 3 years.”

Some researchers noted that the mobile Web is anemic or in decline (and by extension, Google) but in fact It’s not. As the data show, mobile browser usage is growing faster than apps and delivering larger audiences for most publishers. For some time, we’ve been tackling the importance of the mobile web and the interesting reach (browser) vs. engagement (apps).



Morgan Stanley showed that only 12 of the top 50 mobile properties have more traffic coming from apps than the browser.

As a practical matter, Morgan Stanley is absolutely correct. Most publishers will see the bulk of their traffic from mobile browser usage and not apps. The reason isn’t because the browser is somehow superior or that the “open internet must win.” The browser drives more traffic because consumers are highly selective about apps.



LET’S START A NEW PROJECT TOGETHER!



3 Days ago

There's no science -- or even logic -- that supports the claim that 5G has anything to do with COVID-19. After all, 5G is often a gimmicky way to get people excited about faster wireless speeds. And the other is a global pandemic with an already...

March 17, 2020

Pictures published by NASA showed a sharp decline in pollution levels in China, which is likely due to the slowdown in economic activity due to the spread of the Corona virus.

March 16, 2020

Respected scientists, researchers, doctors, and activists have been warning us about the dangers of wireless radiation and electromagnetic fields.

March 09, 2020

Instagram is working on sharing accurate information about coronavirus COVID-19 in order to help people take the right precautions.

March 05, 2020

Your logo is just one part of your advertising strategyits one of the most crucial aspects of any brand to get right.

Load More Load More
Softimpact. All Rights Reserved © 2020

GET IN TOUCH

SITEMAP

© 2020, Softimpact. All Rights Reserved

COME FOR A CHAT
COFFEE ON US...

ADDRESS
Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway, Lebanon

Contact

Contact Phone Tel + 961 1 890888
Fax + 961 1 890888

FOLLOW US ON