Apps are Loosing, The Mobile Browser is Winning

Apps are Loosing, The Mobile Browser is Winning

May 10, 2016

In the last few weeks, comScore released its Mobile App Report, and it contained many new findings that changed our way of thinking towards some issues. the main thing to stress on is that consumers spend the majority of their mobile time with a very few heavily used apps.



Characterizing the browser as the ultimate mobile app, the firm cites its own research and comScore data for the proposition that “US mobile browser audiences are 2X larger than app audiences across the top 50 mobile web properties and have grown 1.2X faster over the past 3 years.”

Some researchers noted that the mobile Web is anemic or in decline (and by extension, Google) but in fact It’s not. As the data show, mobile browser usage is growing faster than apps and delivering larger audiences for most publishers. For some time, we’ve been tackling the importance of the mobile web and the interesting reach (browser) vs. engagement (apps).



Morgan Stanley showed that only 12 of the top 50 mobile properties have more traffic coming from apps than the browser.

As a practical matter, Morgan Stanley is absolutely correct. Most publishers will see the bulk of their traffic from mobile browser usage and not apps. The reason isn’t because the browser is somehow superior or that the “open internet must win.” The browser drives more traffic because consumers are highly selective about apps.



LET’S START A NEW PROJECT TOGETHER!



November 30, 2017

Its a big achievement for the photo-sharing platform, of course, the truth is that Instagram is much, much more than that, and with 8 million businesses currently operating on the platform, its safe to say that brands have definitely gotten on board.

November 24, 2017

Since the beginning of the current year, Google has been tracking location data across all modern Android devices. The organization utilized cell towers to screen clients' whereabouts.

October 31, 2017

Softimpact will be at this year's Web Summit. More than 60,000 attendees from more than 150 countries will be gathering for four days of legendary networking.

October 30, 2017

Since a website is your door to the online world, you have to design it to take into account the consistently changing social guidelines, or you're doomed. You can do that while staying remarkable, unique and inventive.

September 28, 2017

The customers in todays world are on the move and theyre using mobile application platforms to get there You have to build your own mobile app and be prepared to grow.

Load More Load More

Share the story with your friends!

Softimpact. All Rights Reserved © 2017

GET IN TOUCH

SITEMAP

© 2017, Softimpact. All Rights Reserved

COME FOR A CHAT
COFFEE ON US...

ADDRESS
Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway, Lebanon

Contact

Contact Phone Tel + 961 1 890888
Fax + 961 1 890888

FOLLOW US ON