Snapchat is trying to attract TV money

Snapchat is trying to attract TV money

March 29, 2016

Snapchat's photos and videos are famous for disappearing after a few seconds, but its users are spending as much as a half-hour every day playing with its app.

The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.

Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes a day on Snapchat, a source with knowledge of the pitch told Business Insider.

Of those using it every day, 60% are also creating new content, whether it's a photo or chatting friends, so it's not just people passively watching, Snapchat is telling advertisers.

A Snapchat spokesperson confirmed the numbers.

In order to make itself attractive to the traditional TV spenders, Snapchat has turned to measuring the ads it shows on its app with metrics similar to those used for measuring television advertisements.

In February, the company signed a deal with Nielsen to track its ads using GRPs, or gross ratings point, a standard in the advertising industry. Later that month, its CEO, Evan Spiegel, used the 25-30 minute statistic to attract investors at the Morgan Stanley technology conference, according to Bloomberg.



LET’S START A NEW PROJECT TOGETHER!



October 31, 2017

Softimpact will be at this year's Web Summit. More than 60,000 attendees from more than 150 countries will be gathering for four days of legendary networking.

October 30, 2017

Since a website is your door to the online world, you have to design it to take into account the consistently changing social guidelines, or you're doomed. You can do that while staying remarkable, unique and inventive.

September 28, 2017

The customers in todays world are on the move and theyre using mobile application platforms to get there You have to build your own mobile app and be prepared to grow.

September 25, 2017

Website push notifications are interactive messages that are sent by a site to their subscribers browsers.

August 30, 2017

your website has 20 seconds or less to make a first impression, and its important to make it a good one. You can accomplish this by looking fresh and new.

Load More Load More

Share the story with your friends!

Softimpact. All Rights Reserved © 2017

GET IN TOUCH

SITEMAP

© 2017, Softimpact. All Rights Reserved

COME FOR A CHAT
COFFEE ON US...

ADDRESS
Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway, Lebanon

Contact

Contact Phone Tel + 961 1 890888
Fax + 961 1 890888

FOLLOW US ON