Snapchat is trying to attract TV money
March 29, 2016
Snapchat's photos and videos are famous for disappearing after a few seconds, but its users are spending as much as a half-hour every day playing with its app.
The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.
Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes a day on Snapchat, a source with knowledge of the pitch told Business Insider.
Of those using it every day, 60% are also creating new content, whether it's a photo or chatting friends, so it's not just people passively watching, Snapchat is telling advertisers.
A Snapchat spokesperson confirmed the numbers.
In order to make itself attractive to the traditional TV spenders, Snapchat has turned to measuring the ads it shows on its app with metrics similar to those used for measuring television advertisements.
In February, the company signed a deal with Nielsen to track its ads using GRPs, or gross ratings point, a standard in the advertising industry. Later that month, its CEO, Evan Spiegel, used the 25-30 minute statistic to attract investors at the Morgan Stanley technology conference, according to Bloomberg.
Back To Blogs
July 24, 2015
Kepler discovers "Earth's bigger, older cousin"
June 4, 2015
Google taps Levi’s to create interactive jeans
July 7, 2015
Apple's iPhone 6S revealed?
LET’S START A NEW PROJECT TOGETHER!
22 hrs ago
LinkedIn has released 'Trending Storylines'
The new element will offer substance that has been curated by the firm that incorporates essential data from influencers, new posts made by individuals in a client's system, alongside outstanding figures in their industry.
1 day day
Instagram will soon reveal another component that foggy spots out sensitive substance
As a component of a push to build a safe environment," Instagram will put a screen over photographs and recordings that have been accounted for and affirmed by Instagram group as touchy.
2 Days ago
Facebook now gives you a chance to communicate live video from a PC
Facebook Live is making the hop from telephones to PCs, as Facebook declared today that it's opening up its live-gushing administration to desktop and portable PCs notwithstanding cell phones and cell phones for every one of its users.
3 Days ago
Google Maps has recently included a convenient component that will help clients recall where they stopped.
Google Maps has quite recently included a convenient component that will help clients recollect where they stopped. This shows up as another menu alternative when you tap the blue dab, and will put a "P" symbol on the guide so you can...
4 Days ago
Twitter propelling Live video API tomorrow
Twitter is going to make it substantially less demanding for media distributers to distribute live video communicates with the arrival of live video film of Abu tomorrow morning. API will permit organizations to connection communicate hardware and...
Visit Our News
You have successfully shared this with your friend!
Share the story with your friends!
Softimpact. All Rights Reserved © 2017
GET IN TOUCH
© 2017, Softimpact. All Rights Reserved
COME FOR A CHAT
COFFEE ON US...
Aamal Center, 6th floor,
Barbar Abou Jaoude Street
Jdeideh Highway, Lebanon
Tel + 961 1 890888
Fax + 961 1 890888
FOLLOW US ON
Methods & Process
WEB DESIGN & DEVELOPMENT
TAILOR MADE SOLUTIONS
SOCIAL MEDIA MARKETING
CLIENTS & PARTNERS
APPLY FOR A JOB
REQUEST A QUOTATION